New (car) mobility services
| Opdrachtgever | Univé: Jan Dijkstra, Director Univé Schade |
| Projectleider | Bart Schouten, Manager Innovation |
| Facilitator | Gijs van Wulfen |
New (car) mobility services
The market for private (car) insurance is rapidly changing. This leads to price cuts and margin erosion on one side and offers opportunities for new mobility concepts on the other side. To remain a large independent top 3-A player brand in the eyes of the customer, new distinctive and complementary products and services need to be developed around the mobility needs and wants of private car owners in the Netherlands.
We want three new (not yet available in the Netherlands) distinctive and complementary products or services in the form of mini new business cases which will generate an expected use and purchase by 200,000 customers (three years after release) and will contribute directly or indirectly to the margin of Univé and the mutuals.
We want three new (not yet available in the Netherlands) distinctive and complementary products or services in the form of mini new business cases which will generate an expected use and purchase by 200,000 customers (three years after release) and will contribute directly or indirectly to the margin of Univé and the mutuals.
Bart Schouten, Manager Innovatie over VOORT
As innovation manager I got impressed by the FORTH methodology. My high expectations became reality as a result of the very exciting process at Univé. The innovation team evaluated the FORTH process with an 8 (on a scale of 1-10). After the first FORTH innovation project, we used the FORTH method for several other innovation challenges.
Besides the direct results (in the form of new mini-business cases), there are many positive side effects. One of them is much more attention for clients in our innovation process. FORTH let us make real contact with consumers. Not the safe way, reading reports but visiting customers ourselves in their homes. The method also forces you to think outside the box and not to take the most obvious route. Besides that, FORTH let people in the innovation team flourish. If you mobilize people and guide them well, they are able to become much more creative than they thought. That's marvelous to notice.
