New innovative bicycle safety seats
| Opdrachtgever | BOBIKE (Dremefa) |
| Projectleider | Jasper Hagedoorn, Head of the R&D department |
| Facilitator | Eveline van Dorp |
New innovative bicycle safety seats
Bobike is market leader in the Netherlands in bicycle safety seats for children. And has the ambition to grow in Western Europe. Germany is an important market with growth opportunities. The FORTH assignment is:
"We want to ideate a new distinctive Bobike bicycle seat for European consumers and bicycle retailers to realise our expansion objectives. This new bicycle safety seat should have a good scoring (number 1.2 or 3) in the very important German Stiftung Warentest 2011".
"We want to ideate a new distinctive Bobike bicycle seat for European consumers and bicycle retailers to realise our expansion objectives. This new bicycle safety seat should have a good scoring (number 1.2 or 3) in the very important German Stiftung Warentest 2011".
Jasper Hagedoorn, Head of the R&D department over VOORT
The FORTH innovation method creates support for innovation in our company because a relevant part of the organization is involved in the project. By FORTH approach we dit not only look from a technological point of view to product. But we stood open for the opinions of the final customer. Exploring the clients frictions was essential for the development of this new innovative bicycle safety seat. The structured FORTH approach and the tight schedule provides a smooth start of innovation for us.
