Creating Innovative Products and Services
The FORTH innovation method
Really new products and services are scarce, yet the need for them is huge. That's why innovation is an important - but many of us struggle with how to start it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development or new business development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and the inspiring innovation route map of the FORTH innovation method.
Gijs van Wulfen explains how to:
o Build a committed ideation team, compile a concrete innovation assignment and identify opportunities;
o Explore trends, technology and potential customers for customer insights;
o Develop new promising innovative products, service concepts or business models;
o Check the concepts among potential clients and improve them;
o Work the best into a tangible mini business case, and present them for decision making.
The effective 5-step FORTH innovation method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands, and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, innovation. In it you will find practical guidance through every stage.
You can order the book at Gower. Or download a free chapter on the mehod.
Download chapter 3: The FORTH innovation method 
