• Home
• FORTH movie
• FORTH in steps
  • step 1: Full Steam Ahead
  • Step 2: Observe & Learn
  • Step 3: Raise ideas
  • Step 4: Test Ideas
  • Step 5: Home Coming
• FORTH users
  • Bobike
  • Sanoma Media
  • Unive
  • VAK Delft
  • ProRAil
  • FNV Formaat
  • AB Oost
  • Consumentenbond
• Facilitators
  • Gijs van Wulfen
  • Mathijs Niehaus
  • Ina Mohrmann
  • Bart Schouten
  • Johan van Bommel
  • Eveline van Eck
  • Ed Mol
  • Nello Spiteri
  • Eveline van Eck
  • Sara Pieters
  • Frank Jordens
  • Frank Wijnands
  • Gerrit Overmans
  • Yvonne Drissen
  • Wijnand van der Werf
  • August Eckhardt
  • John van Hal
• News
• Training

Step 4: Test ideas

Your activities

• Concept testing 
• 2nd concept improvement workshop

Your deliverables

• 3-5 best improved tested concepts

Download free checklists

13. Tips for New Concept testing
14. A Perfect New Concept
15. Testing a New Concept in 5 Questions
16. How to Pick the Right Idea