Step 4: Test ideas

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Test ideas

  • Briefing qualitative concept research
  • Attending 'live' concept research
  • Improve product & service concepts
  • Choosing the best concepts

Workshops

  •  Improvement workshop

Step 5: Homecoming

Deliverables

  • The 3-5 best tested product & service concepts are ready for development into a mini new business case

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  1. Qualitative concept research
  2. Approach improvement workshop

Essentials step 4: Test ideas

Check the concepts among the target group in qualitative/on-line research and improve them. Choose the 3-5 best concepts to work out in a mini new business case in the next step..

Next step

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