Step 3: Raise ideas

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Raise ideas

  • Choose the brainstorm location
  • Draw up the brainstorm programme
  • Select and invite brainstorm outsiders
  • Facilitate a two day brainstor
  • Work out the twelve concepts

Workshops

  •  A two day new product brainstorm
  • Concept elaboration workshop

Step 4: Test ideas

Deliverables

  • Twelve new concepts ready for market research

Download free checklists

  1. Programme two day brainstorm
  2. Tips for brainstorm facilitators
  3. The FORTH proposition checker

Essentials step 3: Raise ideas

Develop twelve new promising innovative concepts for products, services or business models in a two day brainstorm. Work them out in concrete concepts descriptions.

Next step

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