• Home
• FORTH movie
• FORTH in steps
  • step 1: Full Steam Ahead
  • Step 2: Observe & Learn
  • Step 3: Raise ideas
  • Step 4: Test Ideas
  • Step 5: Home Coming
• FORTH users
  • Bobike
  • Sanoma Media
  • Unive
  • VAK Delft
  • ProRAil
  • FNV Formaat
  • AB Oost
  • Consumentenbond
• Facilitators
  • Gijs van Wulfen
  • Mathijs Niehaus
  • Ina Mohrmann
  • Bart Schouten
  • Johan van Bommel
  • Eveline van Eck
  • Ed Mol
  • Nello Spiteri
  • Eveline van Eck
  • Sara Pieters
  • Frank Jordens
  • Frank Wijnands
  • Gerrit Overmans
  • Yvonne Drissen
  • Wijnand van der Werf
  • August Eckhardt
  • John van Hal
• News
• Training

Step 2: Observe & Learn

Your activities

• Explore preparation workshop
• Exploring trends & technology
• Discovering customer's frictions
• Exploring innovation opportunities
• 4 observe & learn workshops

Your deliverables

• An open mind
• Best innovation opportunities
• Best customer frictions
  

Download free checklists

05. 7 Tips for an Innovative Web Search
06. 18 Top International Trend Sites
07. Innovators look for Problems
08. How to Find Customer Frictions?