Step 2: Observe & Learn

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Observe & Learn

  • Explore opportunities
  • Explore trends
  • Explote technology
  • Personal visits to customers
  • Identifying customer insights

Workshops

  • Focus group interviews with customers
  • 3 exploring workshops

Step 3: Raise ideas

Deliverables

  • Most promising opportunities
  • Most relevant customer insights

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  1. Tips for customer insights visits
  2. Customer insights workshop

Essentials step 2: Observe & Learn

Explore trends, technology, opportunities from the kick-off and customer insights. Choose the most promising opportunities and customer insights to transfer to the step 3: Raise Ideas.

Next step

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